2. Cookies
2.1 Essential cookies
Cookies are small text files that our Website asks to place on your computer or other internet enabled devices, such as tablets or smartphones. If your browser is set to accept cookies, then your browser adds the text in a small file.
Except as indicated otherwise in this Healthcare Website Privacy & Cookie Policy, the cookies used by us are essential for the functioning and performance of our Website, such as by making our Website work more efficiently and facilitating your use of the functionalities and services provided. We will not use the information stored in essential cookies for any other purpose than as strictly necessary to provide you with the services and functionalities requested.
2.2 Cookie Banner & Personalised Tracking
When you access our Website, we will ask for your consent to place additional cookies on your device by displaying a cookie banner ("Cookie Consent"). These cookies will not be strictly necessary for the functioning and performance of our Website but will help us to collect some of your personal data relating to your Website usage behaviour in order to improve our Website offering and services and/or to provide you with more personalised information and services, including targeted offers (see below Sections 2.4, 2.5 and 2.6 for the corresponding cookies placed for Website analysis and remarketing purposes). The cookie banner informs you about the main purposes of the additional cookies and provides you with information about your choices and where you may access further information. Your continued use of our Website after having been displayed with the cookie banner will signify your consent to the described practices.
The wording of the Cookie Consent declaration can be viewed at the bottom of this Healthcare Website Privacy & Cookie Policy. We explain the categories of non-essential cookies that may be placed on your device and their respective purposes in the context of the different services further below (see Sections 2.4, 2.5 and 2.6). At all times, you have the right to withdraw your Cookie Consent and individually opt-out from the placement of cookies and any collection of your information for the different purposes at any time with effect for the future, as further explained in the respective Sections 2.3, 2.4, 2.5 and 2.6 below.
2.3 Managing your cookie settings
Most browsers are initially set to accept cookies. If you prefer, you can change your settings to generally refuse cookies, to delete cookies that have already been placed on your device, or to warn you before a cookie is placed. Please refer to your browser instructions or to www.aboutcookies.org or www.allaboutcookies.org to learn more about how to adjust or modify your browser settings.
If you choose not to accept cookies, this may impair the usability of the Website and you may not be able to take advantage of some of our features and services offered.
If you use different devices to access our Website (e.g., smartphone, tablet, computer, etc.) you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.
2.4 Use of Google Universal Analytics
This Website uses Google Universal Analytics ("Google Analytics"), a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland (“Google”). Google Analytics uses cookies to help us analyse how users use our Website, including the number of visitors to our Website, the Websites our visitors have come from, and the pages they visit. This information is used by us to improve our Website offer and services. As a rule, any information generated by the cookie about your use of our Website will be transmitted to and stored by Google on servers in the United States.
Google will use this information as our commissioned data processor to help us evaluate the use of our Website, to compile reports on Website activity and to provide other statistical and analytical services relating to usage of our Website. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with any other data held by Google.
You may prevent the collection of data generated by the cookie about your use of this Website (including your IP address) and opt-out of being tracked by Google Analytics across all Websites by downloading and installing a browser-plugin which is available here.
In this case, an opt-out cookie will be placed on your browser that prevents any further tracking of your use of this Website by Google Analytics. Please remember that you will have to opt-out again if you delete all cookies stored on your device. You will also have to opt-out for each device you use to visit our Website.
For an overview of privacy at Google, please click here.
2.5 Pardot
This Website tracks visitor and prospect activities by using Pardot cookies which are placed in your browsers. The visitor cookie is composed of a unique visitor ID and the unique identifier for your account. This cookie is set for visitors by the Pardot tracking code. If you register your e-mail address on this Website (e.g. contact form, downloads) another Pardot cookie will remember your e-mail address and will match your e-mail address with your past and future activities (before and after e.g. submitting a form) based on your visitor ID. If you do not click "accept" in the cookie banner, the latter Pardot cookie will not be placed. Furthermore, you can withdraw your consent at any time, by deleting the cookies in your browsers.
2.6 CrazyEgg
We use CrazyEgg in order to better understand our users’ needs and to optimize our service and experience. CrazyEgg is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. CrazyEgg uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), mouse scrolls, clicks on our Websites, keystrokes entered on our Website, viewed pages incl. duration, browser information, geographic location (country only), preferred language used to display our website). CrazyEgg has a technology in place to stop any recording of personal data (e.g. when filling out a contact form). For further details, please see CrazyEgg’s privacy policy by clicking on this link.
You can opt-out of CrazyEgg storing data about your usage of our Website by following CrazyEgg's opt-out instructions.
2.7 Other Third-Party Cookies
Some content or applications, including advertisements, on the Website may be served by unaffiliated third parties. These may place cookies on your device for their own purposes. We do not control these third parties' tracking technologies or how they may be used.
You may prevent the placement of and tracking by such third-party cookies by adjusting or modifying your browser settings accordingly. For further information, please refer to your browser instructions.